We collect only what we need to operate the Site and respond to your inquiries:

• Information you give us — your name, email address, message contents, and any other information you submit through a contact form, newsletter signup, or direct email.
• Loyalty program enrollment — if you join our loyalty/rewards program, the signup form (hosted by our loyalty provider, Alpine IQ) collects the information you provide, which may include your name, email address, mobile phone number, and birthday, along with your consent preferences for email and text-message marketing.
• Age verification — when you pass our age gate, we record only a session-level flag indicating you confirmed 21+. We do not store your date of birth.
• Automatically collected — IP address, browser type, device type, referring URL, pages viewed, and timestamps. This is collected through standard server logs and any analytics tooling we use.
• Cookies and similar technologies — small data files placed on your device that remember your preferences (such as that you have passed the age gate this session) and help us measure how the Site is used.

We use the information we collect to:

• Operate, maintain, and improve the Site;
• Verify that visitors are 21 years of age or older;
• Respond to your messages and inquiries;
• Send you marketing communications you have explicitly subscribed to, and only those — you can unsubscribe at any time using the link in any email or by writing to us;
• Maintain Site security and prevent fraud or abuse; and
• Comply with applicable law, including New York Office of Cannabis Management rules and lawful requests from regulators or law enforcement.

We do not sell your personal information. We share information only as follows:

• Service providers who help us operate the Site and our marketing programs (such as our website host, email provider, analytics provider, and our loyalty/rewards platform, Alpine IQ, which processes loyalty signups and sends program communications on our behalf). They are permitted to use your information only to perform services for us.
• Legal and regulatory disclosures — including to the New York Office of Cannabis Management or other authorities when required by law.
• Business transfers — if Humble County LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Consistent with New York General Business Law §899-bb (the SHIELD Act), we maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information of New York residents. No security measure is perfect, however, and we cannot guarantee that unauthorized access will never occur.

In the event of a security breach affecting "private information" as defined by New York General Business Law §899-aa, we will notify affected New York residents in the most expedient time possible and without unreasonable delay, consistent with the legitimate needs of law enforcement and any measures necessary to determine the scope of the breach and restore the integrity of our systems, and in any event no later than thirty (30) days after discovery of the breach, consistent with New York General Business Law §899-aa as amended.

We use cookies and similar technologies to operate the Site and to understand how it is used. Most browsers allow you to refuse cookies or alert you when one is being set. You may refuse our cookies, but parts of the Site (including the age gate) may not function correctly if you do.

We do not currently respond to "Do Not Track" signals because no industry standard exists for handling them.

You have the right to:

• Access the personal information we have about you;
• Correct it if it is inaccurate;
• Delete it, subject to any legal recordkeeping obligation we have;
• Unsubscribe from marketing emails at any time.

To exercise any of these rights, email us at hello@420blissny.com. We will respond within a reasonable time and in any event as required by applicable law.

The Site is not directed to anyone under 21 years of age. We do not knowingly collect personal information from anyone under 21. If we learn that we have collected such information, we will delete it promptly. If you believe we may have information from someone under 21, please contact us.

You will receive marketing email from us only if you have given us your email address through a subscription form on the Site or in person. Every marketing email contains an unsubscribe link. You can also unsubscribe by emailing hello@420blissny.com with the subject line "unsubscribe."

We send marketing text messages (SMS) only to loyalty program members who have given separate, express written consent to receive them at signup — consent to texts is never required to join, to make a purchase, or as a condition of any service. Message and data rates may apply. You can opt out of texts at any time by replying STOP to any message, and you can manage your email and text preferences through your loyalty account or by writing to hello@420blissny.com. Our loyalty and messaging program is operated with our provider, Alpine IQ.

The Site may link to third-party websites we do not control. Their privacy practices are governed by their own policies, not this one. Review the policies of any site you visit.

The Site is intended for visitors located in New York State and is operated from the United States. We do not target or knowingly market to consumers outside New York. If you access the Site from another state or country, you do so on your own initiative, and your information will be processed in the United States subject to U.S. law and the practices described in this policy. We apply the same data-handling practices uniformly regardless of where you are located.

We may update this policy. The "Effective" date at the top of this page reflects the most recent version. Material changes will be communicated through a notice on the Site. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.

Questions or requests about this policy can be sent to hello@420blissny.com or by mail to Humble County LLC, 740 Hoosick Road, Troy, NY 12180.

For use only by adults 21 years of age and older. Keep out of reach of children and pets. In case of accidental ingestion or overconsumption, contact the Poison Center at 1-800-222-1222 or call 9-1-1. Please consume responsibly. Cannabis can impair concentration and coordination — do not operate a vehicle or machinery under the influence of cannabis. Cannabis is not recommended for use by persons who are pregnant or nursing.

Concerned about your cannabis use? Contact the New York State HOPEline by calling 1-877-8-HOPENY (1-877-846-7369), texting HopeNY to 467369, or visiting oasas.ny.gov/hopeline.